Mission Statement

Our Mission:

To provide superior quality gem stones (precious and semi-precious) in the raw state and finished products and services that:  CUSTOMERS recommend to family and friends, INDUSTRY prefer for their clients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.

Statement of Principles

Service Excellence

  • Provide timely, professional, effective and efficient service to all customers.

Continuous Improvement in Measurable Ways

  • Identify key needs and assess how well we meet those needs benchmark against industry standards.
  • Continuously improve services and measure progress.

Employee Development

  • Hire talented and driven people.
  • Ensure Equitable and Fair treatment.
  • Increase skills through training and experience.

Ethical and Fair Treatment of All

  • We are committed to fairness and trust with our customers, clients and contractors purchase of our services, and employees.
  • We conduct our business according to the highest moral and ethical standards.


  • Work together to provide ever-improving customer service with clients, contractors and manufacturers.
  • Our team approach supersedes traditional departmental organization and creates a true customer focus.
  • People at all levels of the organisation participate in decision-making and process improvement.


  • Never lose sight of the fact that we provide care and service to all stakeholders.
  • All stakeholders receive respectful and dignified treatment at all times.

Innovation in Service Delivery

  • Invest in the development of new and better ways of delivering our services.